А detailed guide for intensive lead generation for the end of 2019
- Content marketing
- Guest posting
- Social Media Marketing
- Visitors tracking
- Referral programs, trials, and coupons
- Chatbots and other hot features
- Email outreach
- Online advertising including PPC
- Professional networking
- Messenger lead generation
- Lead generation specialists
Data research strategy for leadgen
- Market demand for data for outbound lead generation
- Typical data research use cases
- Lead generation specialist job description
- Lead generation specialist profile
- Average Digital marketing specialist salary
- Lead generation specialist salary
- Lead Generation Companies for USA and Canada
- Best Lead Generation Company
- Better then Cience premium lead generation company
Local Lead Generation
Lead generation means engaging and converting prospects into potential clients that are likely to buy your product or service. This can be done through website, content marketing, newsletters, social media activities, referral programs, spam, and more. Leads are a part of a company sales pipeline, boost business growth and can be a source for new clients.
Lead generation must be incorporated into an entire sales process and sales funnel. How many clients you can bring depends on the conversion rate, quality and quantity of sales leads.
The most important thing is not just to obtain more leads, but to have an on-going stream of leads with an estimation of a price per lead. Then, after you know the cost of client engagement and conversion, you can develop a plan for business growth.
After a lead is validated, it is transferred to the sales manager. The best sales managers demonstrating a high number of closed deals are ones located in your region and with a strong network. You need to take good care of such experts. The worst thing to do is to give them a routine task like lead generation. This will just lead to the stagnation of your business.
No lead generation routine for your sales stars!
Using an external service for lead generation is the most reasonable way to bring in the leads. You can build your own team or engage a lead generation company that you can trust.
Business development strategy: Hire local sales, accounting and content managers. Use external lead generation as a service.
Do you require b2b Lead Generation?
It is believed that all companies require active lead generation. But it's not true. Take a look at our checklist below to find out if your company requires a lead generation specialist or service:
your strategic goal is to grow fast
your company has enough staff resources if new clients come in droves
your typical client pays for services or your investors cover the cost of each new client
you have an agreed expected cost of a new client > (cost per lead)*(conversion rate)
you and your team have utilized free and close to free channels for lead gen like friends, recommendations, etc.
your industry is competitive and you just can't wait. Run or die.
If your answer is "yes" to almost all questions, you need to improve your lead generation critically.
Inbound Lead generation
In lead generation, we can see two main streams: inbound and outbound lead generation. Both are marketing activities but done in a different way, having separate budgets and requiring highly-specialized digital marketers.
Inbound lead generation suggests developing of content and ad campaigns that help website or social platform users obtain information they need and occasionally converting them into leads. With inbound generation, your brand will gain a strong online presence, both in Google and social media.
It's your inbound marketing strategy that can protect your reputation from being that annoying cold caller disturbing people who don't need your service.
Is inbound lead generation always better than outbound?
A mix of inbound and outbound lead generation helps in strengthening a brand with the quantity and quality of leads. A lead generation specialist will develop the best strategy combining different methods to achieve synergy in order improve the power of brand with the quantity and quality of leads.
Some marketing experts believe that an inbound strategy is better. It's expected that a Client acquired via inbound is more prepared, loyal and knows your product well.
It's correct but some limits apply:
- an inbound client often sends requests to several competing companies. Thus, an outbound request often is less competitive.
- outbound can be cheaper per lead for mass lead generation
Inbound Lead generation strategies and use cases for 2019
Lead generation is a new and highly competitive area. Activities which were great 3 years ago don't work now. These include:
- outreach in LinkedIn or Xing
- plugins for LinkedIn
- extensive email spamming (black email marketing)
- visiting non-specialized conferences like Websummit
Approaches like personal recommendations, professional conferences, meetups, catalogs of companies like clutch.io are still effective.
Next are the use cases for digital marketing in 2019:
Content factory and skillful blog posting
Content marketing is a core long-term strategy for any brand. It's highly effective and pays off if done by professional team.
Having a highly convertible website with excellent content can be a source for ready-to-buy leads. In most cases, it's very comfortable and easy for the sales team to close deal with a lead who left a request via the website. Do check if your website is SEO-optimized so your potentials can find you on Google. Create unique content for readers on your core pages including home page, blog, and SEO content for inbound traffic generation.
Guest posting service
Guest posting is a next-level strategy after writing content for your website. After the blog has attracted a certain number of users, the natural growth of new readers will slow down naturally. At this point, you can start guest posting on external blogs and platforms. This will attract a new audience and even allow you to leave links to your website promoting it.l
The main requirement is that the articles should be written excellently. Many blogs require a fee for posting your article that includes a link to your website.
A guest posting service is the most popular strategy for digital marketing teams. The best tool to check how your guest posting strategy works is Ahrefs.
SMM leadgen: Social Media marketing for lead generation
Social media marketing is about promoting a product or service using platforms like Instagram, Twitter, Facebook and LinkedIn.
As you probably know, social media is the fastest growing trend in the history of humanity.
More than 50% of people in the world use Facebook, while youth prefers Instagram and Snapchat.
Core directions for SMM:
gaining website traffic and sharing content through social media sites.
forming you brand strength
engaging new clients
information and supporting your actual clients
increasing your client loyalty
motivating the client to do extra actions like to buy extension or recommend your product or service to friends
Tracking visitors to your website
Any blogger or site owner worth his or her salt will tell you that knowing how your site is performing is essential.
Add all of your visitors to Facebook or LinkedIn re-marketing campaigns to give them an opportunity to come back later and order your service.
Referral programs, free trial periods, coupons, and more
Clients love to save money and get all kinds of deals. Try to engage more and more new users using these tools without calculating the net profit. Think of it as an investment or a cost of engagement of new users.
The easiest way to get an idea of a good promo is to monitor what your competitors are running, or copy promos you see in other cities, countries, or on the internet.
Promo works in synergy with Social Media Marketing and email outreach for returning clients.
Sales Chatbot: New, hot feature for lead gen
Implement a chatbot on your website pages to obtain new leads. You can test our Datarob chatbot and leave us request for analytics or lead generation consultation to see how it works.
Main benefits of chatbots for lead generation vs. standard contact form:
More smart input form
Higher conversion rate than for a regular chat
People love new features and innovation and if your bot is really cool they make an order
Outbound lead generation
Outbound lead generation cases in 2019
Email outreach. Direct email leads
Yes. Email works excellently in 2019 if you use proper message tailored to your manually selected contacts. Email outreach proves to be highly effective for online services, software tools for users, B2C services.
Online advertising, including PPC
All methods work perfectly when you use all of them at the same time. But PPC can work independently and relying on your landing pages or social media pages.
You can launch campaigns on Facebook, Instagram, LinkedIn and Google search including Gmail. Don't forget about re-marketing so your website visitors can come back later and order.
LinkedIn lead generation
You can send messages manually or automatically from your LinkedIn and Xing account. It may seem counterintuitive, but this method still works.
There are a lot of different utilities and tools to automate lead generation, but their usage can lead to banning of your account.
Messenger lead generation
You can use WhatsApp for marketing and lead generation. Depending on your region, you can select among WhatsApp, Viber, Telegram, and Facebook Messenger.
Think about collecting business cards at conferences you are attending to further contact their owners. Cold calling will not be equally effective, as it causes a lot of negativity. With messengers, it's essential to come up with a clear message and avoid spamming.
Lead generation specialist
Lead generation specialist can suggest a working portfolio of tested solutions. As Datarob team use them all time on regular base we can guarantee that our resultants will be better than any competitors or your staff.
If you outsource lead generation service you will obtain the sales and marketing department for the same price you can hire one medium level expert in the USA, UK or Dubai.
It is a great idea to replace all routine job by hiring a data researcher and then run system work with a marketing funnel by a lead generation specialist. And your sales team will validate and gather requests from clients.
Market demand on data for outbound lead generation
At Datarob, we have a vast team of professionals focused on distinctive tasks. Mostly we utilize data provided by the customer and produce business advantage by generating insights. But often customers don't have any available data and need additional support to complete the puzzle.
You will be surprised, but it's not the best solution to focus solely on automated search and grabbing. It doesn't matter how smart your system is when you use the same data sources as the competitors or public sources.
The most competitive areas for lead generation are client data from open sources. The winning strategy here is to build a complex solution based on public data and innovative insights.
Datarob provides full services including a pool of Data Research and Lead generation specialists for business growth.
Typical data research use cases
An IT company develops an enterprise Product, analyzes the market, and estimates engagement of 2-3K potential clients with more than 1000 employees. How to sort them and perform smart outreach decision-makers?
Smart tools analyzing corporate website traffic and provide an in-depth report about your visitor's. How to get in touch directly with potential clients?
You analyze a competitor's forum and have a list of nicknames of your potential clients. Next steps?
You download LinkedIn contacts and want to extend profile information with proper mails and networks like Twitter, Facebook, Instagram or even Tinder
Machine learning service used to pre-select the best candidates from a huge audience of potentials for Product alpha testing. But the selection algorithm is too rough. How will make clearance of data to improve the algorithm?
Baby steps for lead generation in 2019
How newbie doing first steps for lead generation in 2019
You try to analyze available databases, social networks, and the sources you have.
You parse LinkedIn and will be surprised with results.
You delegate the task to a junior employee.
You visit hundreds of websites and send thousands of official mails.
Your next steps will be:
- Sending messages in LinkedIn
- Cold calling
- Asking somebody to refer you
- Using public databases like CrunchBase
Let's move away from this option, as money/time cost for an average contact will be too high.
Lead generation specialist job description
Datarob does research in a totally different way
- Acquiring a profile of ideal Client
- Scanning all available networks and public sources
- Scanning nonpublic sources
- Identifying a list of decision makers or domain leaders
- Casting magic
- Using automated and manual tools to find or generate mail and another contacts. Correct, we don't find it in any sources. We create it based on templates and dark knowledge
- Validating mail, phone, and company profile manually
- Providing high quality leads for marketing activities
- Supporting Client with data usage, outreach, inducing direct mails, and data visualization
- Starting reusing
Who can do this?
Lead generation specialist Q&A profile
Typical Data Researcher and Lead generation expert looks like the girl in the photo:
Q&A for contact researcher candidates:
Why only humans can do contact research? What about AI?
You can search for contacts with the help of AI, but you will never be the only company to find and contact them.
What is the main challenge of contacts research?
GDPR. Spam is forbidden, so you should have a clear strategy on how to reach your potential clients.
How many contacts can a data researcher gather?
Usually, it's near 80 contacts a day, but in some cases, it can be 10-1000.
Why does Datarob do contacts research for lead generation better?
The key is the staff quality. Datarob only interviews candidates with 2-3 years of commercial experience who have worked at other lead generation companies like Cience and Pilot.
But the main secret lies in the soft skills profile. Only 10% of people can do this job with due diligence for a long period of time.
We use data magic to help teams with manual routine.
Can Datarob help with direct mail lead generation?
Yes, if you need more than 1,000 contacts per month.
What is the best cooperation model for contact research?
We are super flexible with our Clients and will suggest the best solution for you.
You can simply choose from our time-tested models:
- Dedicated lead generation specialist – you own ninja
- Project based - try service with fix bid payment
- Contacts as a service – professional project team to fulfill your requirements
Is there a trial period for lead gen?
All good things start with a free trial. We believe that you will stay with us!
Lead generation specialist salary
How much does a Lead generation specialist make?
Salary depends on location, seniority level, and English skills. It's interesting that an external rate mostly depends on location. Because lead generation is a global service, the cost starts from 2,000 USD per month for a middle-level lead generation specialist.
Salaries for the most popular countries for remote lead generation companies are:
- Lead generation specialist salary Philippine is 300-600 USD
- Lead generation specialist salary Ukraine is 300-1,000 USD
- Lead generation specialist salary Poland or Eastern Europe is 800-1,200 USD
Average digital marketing specialist salary
The average salary for a Digital Marketing Specialist is $60,714 in the United States. Salary estimates are based on 5,044 salaries submitted anonymously to Glassdoor by Digital Marketing Specialist employees.
Salaries for the most popular countries for remote digital marketing specialist are:
- Digital marketing specialist salary Philippine is 300-1,000 USD
- Digital marketing specialist salary Ukraine is 500-2,000 USD
- Digital marketing specialist salary Poland or Eastern Europe is 1000-3,500 USD
What are the primary tools for lead generation specialist?
- External databases, catalogs, and social networks
- Google services
- Scripts and grabbing tools
- Validation tools
- Team experts support and continuous education
- University degree and critical thinking
- Good knowledge of digital marketing, search engines optimisation (SEO), SMM and understanding all terms in this article.
There are a lot of custom tools for lead generation, but they are changing too often and require a more comprehensive review.
Lead Generation Companies for USA and Canada
Strategic Sales & Marketing
Strategic Sales & Marketing (SSM) is a lead generation company based in Farmington, Conn. Founded in 1989, SSM helps companies with lead generation and appointment setting services focused on B2B major accounts. Typical clients are looking to reach the Owner, Director, VP or C level of contact, have a sales cycle that requires multiple touch-points, and uses a "solution sell process."
SalesRoads is a B2B appointment setting and lead generation provider based in Coral Springs, Fla. that was established in 2006. SalesRoads provided outbound call services for a marketing agency to generate more leads and increase sales. Their team conducted a discovery period to garner information about the business and created a custom script.
VSA, Inc. is a B2B telesales company headquartered in N.J.
They also have an office in Philadelphia. The company, founded in 2001, has a team of 100 people who specialize in voice services. They mostly work with mid-market businesses, but also have small and enterprise clients. Working across industries, they have built expertise in the health care, education and manufacturing and logistics industries.
Lead Generation Companies for EU market
Wow24-7 is an omnichannel customer outsourcing company based in Kyiv, Ukraine. Founded in 2016, Wow24-7 provides non-voice BPO/back office services and voice services.
Lead Generation Companies for Asia
Go4Customer is a contact center outsourcing company that is based in Noida, India with other centers in Jaipur, Mumbai, Bengaluru, Chennai, Ahmedabad, and Bhopal, India, South Tiverton, UK, and Houston. Since 2004, their team of over 200 experts have been providing voice/call center services and BPO/back office services.
Hit Rate Solutions
Philippines Based Outbound Call Center
Hit Rate Solutions serve Small and Medium sized companies delivering top level BPO service at a cost point that makes sense. They provide a quality technical infrastructure that allows each of our reps to maximize his ability through various CRM, Knowledge Management and other web applications.
Optimum Source, Inc. (OSI), founded in 1998, is a service provider of Knowledge Process Outsourcing (KPO), Information Technology Outsourcing (ITO) and High-End Business Process Outsourcing (BPO) in the Philippines.
Best Lead Generation Company
According Clutch.io, Cience Technologies is the best lead generation company.
Los Angeles, CA (head office), but real location of Cience staff :
- Ukraine -265 emplyees
- Philippines -142
- USA - only 31, including fake sales accounts
100% of researchers have a university degree (c) Cience web site.
Check public information from LinkedIn:
CIENCE offers human-driven and machine-powered solutions for lead generation (non absolutely truth as it's most manual job).
The CIENCE Outbound process starts with highly-accurate, bespoke research on target audiences. It then continues through multi-channel outreach and engagement in order to maximize qualified appointments set.
Customers benefit from more targeted leads, predictable pipeline, and greater revenue. Our people-as-a-service (PaaS) model offers maximum results as cost-effectively as possible.
Better than Cience premium lead generation company
For premium-quality leads, you have work with people who understand your domain specifications and are able to work better than a machine learning algorithm.
Datarob is a client-oriented Lead Generation Agency.
Our goal is to develop your premium lead generation strategy:
- Only cutting-edge domains: IT, software, consulting, innovation, social influence
- Pulling the best employees from CIENCE and other competitive companies. 1 out of 10 pass our interview.
- Minimum 3 years in lead generation and data research
- Only staff with a university degree - no fakes
- No newbie students, only experts with proven profiles
- Our dedicated expert team works only for ONE Client
- The real expert team in digital marketing, software development, and understanding of our Clients' domain
- Machine learning expertise for data sources analyze, HR assistant tools, automated contact clearing
- We are ready for Enterprise
Cost per lead for Client
Based on experience in the industry we can share some numbers:
Average cost of manually generated contact
$2 per high quality contact
Dedicated lead generation expert
$2,000 per month for engagement at least for 3 months
Software engineer for integration (Python, JS, BD)
$30 per hour
Buy sales leads
If you ready start lead gen or interested in project-based pilot kindly send request to
with subject "lead gen for your_company_name" for faster response.